Content marketing is one the best ways to increase your website’s traffic and engage your customers. Of course, this is only true if you are able to do content marketing correctly.
Content marketing is more than just posting new entries on your business blog. If you’re guilty of doing that, you need to start writing valuable and helpful content. Here are a few more mistakes you should avoid if you are currently using content marketing:
You’re content is too sales-y
The essence of content marketing is to provide genuinely useful information to your readers. There’s no need to market your products after every paragraph. Let your readers make the connection yourself. At most, you can add a good call to action at the end of your post.
You don’t share your posts
Although the point of content marketing is to share information, you’re probably doing it right now to help increase your website’s traffic. Of course, to really take advantage of your blog posts, you’ll want to share them on your social media accounts. This substantially increases the visibility of your blog entries, as well as the chance of others sharing your work.
You disallow comments
The comments section is where you and your readers continue interacting, so make sure you enable the comments feature on your blog. Spam comments can always be deleted— and who knows? You might even find inspiration from the comments of your readers!