Content marketing is one the best ways to increase your website’s traffic and engage your customers. Of course, this is only true if you are able to do content marketing correctly.
Content marketing is more than just posting new entries on your business blog. If you’re guilty of doing that, you need to start writing valuable and helpful content. Here are a few more mistakes you should avoid if you are currently using content marketing: Continue reading
Businesses hoping to maximize their reach to most, if not all, denizens of Tucson, AZ turn to online marketing strategies like web design for help. While there are some definite dos and don’ts when it comes to Tucson internet marketing strategies, the rules are, in a large part constantly changing. For instance, this 2014, marketing firms like Page 1 Consulting, LLC are applying responsive design in all of their client sites.
Responsive Web Design
To optimize the user experience, websites have to adapt to whatever medium the viewer is using, which is why in the past, businesses had two separate sites—one for desktop and another for mobile. However, with the constant innovation in smartphone and tablet technology, there is a growing need for a single website that can adapt itself to any medium—a need that’s answered by responsive web design (RWD).
Effective internet marketing is not only about using blogs and social media platforms to increase online presence, but it also involves competently designed websites to ensure that potential clients stay on a page longer. This is because a simple and clutter-free yet catchy and helpful web design can eventually lead to a purchase. Also, the initial investment in an expert designer is minimal compared to the long-term benefits of a well-designed webpage. Continue reading
These days, social media optimization is a necessary part of any internet marketing effort that businesses can’t afford to ignore. Far from being a purely promotional tool, your social media site should be geared towards reaching out to your customers and it should become a well-designed two-way communication platform. Continue reading